Foodstock updates its visual identity

Foodstock has been a reliable logistics and procurement partner for its customers for nearly 20 years. The company has grown into a strong and reliable operator in its industry and is currently the logistics partner of many national and international chains. The visual identity of this modern procurement partner has now been updated.

The updated visual identity reflects the modern Foodstock

Like the previous visual identity, the new updated visual identity was designed by Tuukka Lindqvist from Mogold. The logo reflects Foodstock’s operating principles: first-class reliability, agility and consistency. The updated visual identity highlights modern, soft and minimalist design.

The new colour scheme is similar to the old one, but the colours have been refreshed for today’s world. The bright light blue brings to mind freshness, the sky and the sea. The approachable and soft design, on the other hand, emphasises Foodstock’s agility and modern approach.

 “We are very satisfied with our new modernised visual identity. Like the previous logo, the updated logo reflects our operations well. The visual identity is fresh, recognisable and stands out from others in the industry,” says Foodstock’s Managing Director Anssi Koivula.

The new visual identity was launched at the Franchise News Day in September 2022.

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